Subliminal spectacle focuses on the creation of an object that develops into a personification. Once the personification is in existence it uses various forms of propaganda, posters, booklet, stickers, and video, as its way of speaking with others. Once others become aware of the persona’s existence, it morphs again into an iconic pavilion dedicated to presenting works of art that overload the senses. A series of underground tunnels become the hidden gallery space of the sensory overload. Visitors are pulled through the tunnels and leave the underground galleries at a different location of the site, finalizing the disorienting experience.
